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Deep Sleep Campaign

Award: Graphite Pencil

Graphite Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2012

We wanted to promote a new product, the I-Pillow. Instead of showing another beautiful shot of someone sleeping, we decided to dramatise what happens when you sleep really well. People who sleep poorly toss and turn. People who sleep well stay very, very still. The single execution ‘Dominos’ was also selected in the ‘Poster Advertising/ Free Format’ category.

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