Our challenge was to communicate the drama of a car accident without resortingto the usual clichéd horror. Inspired by the wit and humour that have been a part of the brand’s communication for the past 50 years, we had the idea of measuring the speed of common household accidents – building on the uncertainty of ‘what if’ instead of explicitly showing the consequences of an accident on a person.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.