Quick Draw Wins
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2012
The brief was to promote Pictionary, the game in which players guess words from drawings. We recreated the fun of playing Pictionary, where winning depends on how quickly you can draw, through ads featuring drawings. Guess them right and you’ll get the message. These posters were placed in toy stores to help Pictionary stand out from the sea of games on the shelves.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.