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Nothing But Potential - Look Down

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising/Enhanced Posters / 2012

We were challenged to get people to stop and think about how they consider homeless youth. If we could make them conscious of this, chances are they would then begin to see the issue of homeless youth as something they could play a part in changing. The end goal: get them to see the potential in homeless youth and donate or act. This poster (along with the rest of the campaign) helped Raising the Roof reach well beyond its goal of engaging 65,000 people to donate or act.

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