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Spread the Tedx

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2012

In Latin America, TEDx talks are still far removed from ordinary people. If we wanted to spread these ideas, we needed a more personal approach to promote TEDx. So we called the city’s most remarkable speakers: taxi drivers. Fifty of them were invited to TEDx Buenos Aires, so they could spread these outstanding ideas all over the city. The creation of this link between TEDx and passengers put them face-to-face with some of the most inspiring and fascinating ideas. We spread the TEDx.

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