• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Big Noses

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2012

BGH wanted to launch its new line of air conditioners with five air filtering stages, providing the purest air of all. For the launch, BGH decided to help those who need pure air the most: big noses. If you had a big nose, BGH gave you a 25% discount. Identifying whose nose is big and whose isn’t is a very delicate matter, so we created the nose-o-meter – a device capable of measuring the length of a nose. If your nose reached the sensor, a siren went off and you won the discount.

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