BGH wanted to launch its new line of air conditioners with five air filtering stages, providing the purest air of all. For the launch, BGH decided to help those who need pure air the most: big noses. If you had a big nose, BGH gave you a 25% discount. Identifying whose nose is big and whose isn’t is a very delicate matter, so we created the nose-o-meter – a device capable of measuring the length of a nose. If your nose reached the sensor, a siren went off and you won the discount.
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