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See Potential

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2012

With no budget we had to find an ingenious way to use media and create awareness about the Al Noor Training Centre, a school for children with special needs. To achieve this, we made innovative use of the globally recognised disabled sign. We designed stickers that, when stuck on disabled signs around the city, turned the signs into visuals of a film director, cook, singer and so on. We managed to turn disability into potential, simply and effectively. Disabled signs across the city became mini billboards driving home the centre’s message.

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