• Loading…

Oil on Canvas

Award: Wood Pencil

Wood Pencil / Integrated & Earned Media / Integrated / 2012

The MV Rena oil spill was New Zealand’s worst maritime disaster. Greenpeace wanted to use it as a warning against the much greater threat posed by deep-sea oil drilling. Using actual dead birds and oil from Rena, we created a series of handmade prints to be used as street posters with a petition call. We also created a number of canvas artworks for galleries and pop-up exhibitions around the country. The price of entry? To sign the petition. We sent out prints as direct mail to celebrities and media, inviting them to the exhibition launch. Images of the prints were also aired in a TV commercial and web film.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again