A new generation of artists from around the world, and from various disciplines, was given absolutely blank canvases in the shape of the Absolut bottle. They could fill them in however they wanted, as long as they stayed in the bottle shape. These are the results of that work – with each piece signed by the artist. The campaign re-established Absolut as a brand that not only believes in creativity, but also facilitates it, while making the bottle an icon again.
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