The client requested the development of interior graphics and the directory for the new headquarters of the Disney Company Italia in Milan, and asked to keep the interior graphic design, the building’s identity and signage as clean and minimal as possible. The solution was to create sober, delicate graphics and signage in line with the contemporary interior, without losing Disney’s friendly spirit. We have managed to combine the playfulness of the Disney universe with an elegant institutional language and created an artwork interacting with the environment.
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