The haulage industry is so commoditised. The skill, knowledge and dedication to service are often hidden. White Logistics wanted to change this and to grow its business. Our brief was to develop a brand proposition and identity that would communicate White’s drive and passion, and put them on the map in the minds of potential customers. Research showed White Logistics genuinely makes a difference by going that extra mile to solve customers’ challenges. This is expressed through the new straight forward ‘black and white’ problem solving attitude and visual expression.
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