City of the Netherlands: the Future in Motion
Award: Yellow Pencil
Yellow Pencil / Graphic Design / Stamps / 2012
The Dutch Post Office asked Gummo to design a series of stamps on the theme of ‘City of the Netherlands: The Future in Motion’. The stamps would celebrate Dutch architecture and feature five as yet unconstructed architectural projects. To show the plans to their full potential, we decided to enhance the limitations of a stamp’s small, 2D surface by adding a 3D layer. By using augmented reality, the buildings could come to life in 3D to reveal their full majesty. All you had to do was hold the stamp in front of a computer to catch a glimpse of the Netherlands’ future.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.