• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

City of the Netherlands: the Future in Motion

Award: Yellow Pencil

Yellow Pencil / Graphic Design / Stamps / 2012

The Dutch Post Office asked Gummo to design a series of stamps on the theme of ‘City of the Netherlands: The Future in Motion’. The stamps would celebrate Dutch architecture and feature five as yet unconstructed architectural projects. To show the plans to their full potential, we decided to enhance the limitations of a stamp’s small, 2D surface by adding a 3D layer. By using augmented reality, the buildings could come to life in 3D to reveal their full majesty. All you had to do was hold the stamp in front of a computer to catch a glimpse of the Netherlands’ future.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again