Lost & Found
Award: Graphite Pencil
Graphite Pencil / Graphic Design / Catalogues & Brochures / 2012
Göteborgstryckeriet is at the cutting edge of Sweden’s printing houses. In 2011 it invested in a printing press for advanced foiling and embossing. To communicate this to a select target group, the challenge was to create a desirable object. Avoiding a stereotypical imagery, we created a fictitious lost and found department at Göteborgstryckeriet. Using sophisticated techniques, tiny ordinary objects became extraordinary. The trompe l’œil publication caused a mail server crash at the printers, since hundreds of people ordered the book within less than an hour after the release.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.