A new brand identity and marketing campaign to rejuvenate and relaunch Keaykolour paper to a worldwide designer audience. The identity featured a distinctive brand marque (recreated using innovative print and finishing techniques and animated in video and online) which linked to the ‘Colourful Life’ marketing campaign. The campaign followed the creation of three artworks using Keaykolour and included printed marketing tools, posters, art prints, viral films, website and launch exhibitions in London and Paris.
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