Keaykolour Branding & Marketing
Wood Pencil / Graphic Design / Integrated Graphics / 2012
A new brand identity and marketing campaign to rejuvenate and relaunch Keaykolour paper to a worldwide designer audience. The identity featured a distinctive brand marque (recreated using innovative print and finishing techniques and animated in video and online) which linked to the ‘Colourful Life’ marketing campaign. The campaign followed the creation of three artworks using Keaykolour and included printed marketing tools, posters, art prints, viral films, website and launch exhibitions in London and Paris.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.