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Philips Obsessed with Sound

Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2012

Philips Sound designs products for real music lovers, people to whom every single detail in music matters. Our job was to demonstrate that Philips is ‘Obsessed with sound’ and claim that you can hear every detail with the brand’s audio products. We collaborated with the Grammy Award-winning Metropole Orchestra and recorded a specially composed piece in 55 separate music tracks. On the site, which can be accessed through Facebook, viewers can experience the music video as a whole, played by the entire orchestra, and are invited to single out each musician to hear every detail.

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