• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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PG Tips - Aaah

Award: Yellow Pencil

Yellow Pencil / Film Advertising Crafts / Sound Design for Film Advertising / 2012

‘Homemade’ sound effects contribute to the cosy, familiar feel of Al and Monkey's house in this commercial. The rhythmic application of sound was used to create a tune for the duo’s tea making ritual. The result is a memorable, warmly comedic ad that captures the essence of the PG brand. The organic sound design allows the commercial to convey its message wholeheartedly, without one word of dialogue uttered from either character.

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