The idea behind the sound design was to give it a trailer feel. Since the trailer represented characters from a film which did not exist, we had to make these up. The characters in the trailer all represent an item of clothing, i.e. The Suit, The Blouse, The Trouser etc. In turn, they all had their own short films that you could watch to find out more. The Executive Creative Director Richard Flintham, from 101, wanted the sound to create a whole load of sub plots, and the sound design to create intrigue into wanting to know more about these individual characters and their stories.
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