• Loading…

Shirt & Short

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Sound Design for Film Advertising / 2012

The idea behind the sound design was to give it a trailer feel. Since the trailer represented characters from a film which did not exist, we had to make these up. The characters in the trailer all represent an item of clothing, i.e. The Suit, The Blouse, The Trouser etc. In turn, they all had their own short films that you could watch to find out more. The Executive Creative Director Richard Flintham, from 101, wanted the sound to create a whole load of sub plots, and the sound design to create intrigue into wanting to know more about these individual characters and their stories.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again