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Super In. Super Out.

Award: Yellow Pencil

Yellow Pencil / Film Advertising Crafts / Production Design for Film Advertising / 2012

In the Hahn brewery, superness is brewed into the beer at each stage of its creation. Barley is infused with the ‘Knight Rider’ song via huge speakers. The grain is pounded by body builders in Lycra, exposed to kung fu movies, churned by a monster truck DeLorean, mixed in an immense drum kit, poured over winning trophies, fermented in an Elvis-suited vat, and stroked by a smooth gentleman as it fills a glass panther before being approved by a CEO in a solid gold helicopter. As the Hahn Super Dry exits the factory, each bottle is capped by a uniformed ferret. Super goes in; super dry taste comes out.

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