For the Adidas launch of the German national jersey and the new MiCoach system, we created a real experience for the young, football crazy kids. ‘Get the Jersey Faster’ challenge enables them to compete for a space in the national training camp by training with MiCoach. The online film was used to draw the participants into the challenge. It tells the story of a boy making it into the camp, but in reverse – allowing us to showcase some amazing football action in this spectacular fashion.
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