This was the second film (the first being a trailer) of the Autumn/Winter advertising campaigns that OneSix7 produced for French Connection with Creative Director Richard Flintham at 101 Agency. Directed and photographed by Leila and Damien de Blinkk, the films and prints were staggered, with a constantly evolving message throughout the season digitally, in cinema, on TV, in print, outdoor and in store windows. Celebrating the power of clothes, each film is stylishly told from the point of view of a hero garment. Here, the hero garment is ‘The Suit’.
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