Oomph
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Editing for Film Advertising / 2012
Audi A1 ‘Oomph’ was influenced by a video that director Sam Brown had previously made for Jay-Z. Playful vignettes featuring oversized Audi technology demonstrated the key features of the car, which were intercut with abstract symbolic elements to create an energetic piece of work that had a strong sense of rhythm and purpose.
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