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Escape the Map

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2012

Our interactive film brings Streetview to life in a strange, trans-media thriller. Viewers had to help a girl escape our virtual world to win a C63 AMG coupé. Everything, apart from the characters and car interior, was built in CG, which enabled us to show the world constantly re-rendering in the same way Streetview does. We used photogrammetry to give our streets a glitchy and intentionally low-fi, dystopian feel. Electronic sounds were designed to complement the hyper-real 3D rendering of the virtual world. This helped to enhance the strangeness of the experience.

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