Dips Desperado
Award: Yellow Pencil
Yellow Pencil / Film Advertising Crafts / Direction for Film Advertising / 2012
Doritos is a sharing brand. But while its chips were flying off the shelves for social snacking, it seemed that consumers weren’t buying Doritos dips to complete the experience. So we needed to put Doritos chips and dips together in the minds of consumers. We created a game around dipping chips into jars of salsa. To stand out in the app store, we did this in two ways. Firstly, we invented the Mexican sport of El Flicko – the art of flicking chips into salsa. Secondly, Esteban Ortega, the greatest chip-flicker who never lived, became the star of the film.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.