Doritos is a sharing brand. But while its chips were flying off the shelves for social snacking, it seemed that consumers weren’t buying Doritos dips to complete the experience. So we needed to put Doritos chips and dips together in the minds of consumers. We created a game around dipping chips into jars of salsa. To stand out in the app store, we did this in two ways. Firstly, we invented the Mexican sport of El Flicko – the art of flicking chips into salsa. Secondly, Esteban Ortega, the greatest chip-flicker who never lived, became the star of the film.
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