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Award: Yellow Pencil
Yellow Pencil / Film Advertising Crafts / Direction for Film Advertising / 2012
This commercial pays homage to ace soccer player Ronaldo in his friendly farewell game playing for the Brazilian All-Star Team against Romania. The film proposes that Ronaldo has been able to divide the world of soccer into two eras: before and after Ronaldo. In just 60 seconds we get the general picture of Ronaldo’s characteristic qualities, such as his fast and technical playing style, which has influenced thousands of new soccer players and rooters, creating an unprecedented aura of glory for Brazilian soccer.
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