I Can't Wait
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2012
This commercial for ISPCC shows why a young boy might want to grow up quickly. It is not for the usual reasons; it is because he wants to fight for the rights of children like him. Throughout the commercial the boy delivers a message in an unwavering monologue, while being beaten by an older person. The abuse gets progressively worse: the ad ends with the child bruised and cut, yet looking determinedly into the camera as he says his last line.
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