Head into the city on a busy Friday or Saturday night and you’ll see that our behaviour isn’t too different to that of migratory animals. We never stay at one pub, house party or even music stage at a festival. We constantly move like a herd as the great migration of the night happens all over the country. Executing the idea was more than just bringing a brand icon to life. It was important that people could see themselves in the deer, from heading out for the night, strutting down the street and hitting a busy club to grabbing a kebab at the end of a great night.
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