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Award: Yellow Pencil

Yellow Pencil / Film Advertising Crafts / Animation for Film Advertising / 2012

Willie Nelson, Coldplay, Chipotle and director Johnny Kelly have made a creative alliance with the Chipotle Cultivate Foundation to create ‘Back to the Start’, a short animated film highlighting the issue of sustainable farming. Chipotle founder Steve Ells met with Johnny Kelly in London to talk about his passionate efforts to source food on a more sustainable and ethical basis. Music legend Willie Nelson, well-known for his support of family farmers, was a perfect collaborator for the music.

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