Back to the Start
Award: Yellow Pencil
Yellow Pencil / Film Advertising Crafts / Animation for Film Advertising / 2012
Willie Nelson, Coldplay, Chipotle and director Johnny Kelly have made a creative alliance with the Chipotle Cultivate Foundation to create ‘Back to the Start’, a short animated film highlighting the issue of sustainable farming. Chipotle founder Steve Ells met with Johnny Kelly in London to talk about his passionate efforts to source food on a more sustainable and ethical basis. Music legend Willie Nelson, well-known for his support of family farmers, was a perfect collaborator for the music.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.