Textbook Beer Burger Shoe
Award: Wood Pencil
Wood Pencil / Direct / Direct Mail / 2012
Being a student at university can be tough on the pocket, especially when the price of textbooks leaves you with even less money to spend on the little things in life. We sent direct mailers to student representatives in South Africa to show how they could make cash for important student things, like beer, burgers and shoes, by selling their old textbooks on Kalahari.net. The Beer Burger Shoe mailers helped Kalahari.net reach record targets for first and second semester sales. Not to mention helping students to afford the essential things in life.
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