• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Limited Edition

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Press & Poster / 2012

Australian law dictates that shelters are only required to keep an animal for 14 days. Thanks to lack of funds, on the 15th day many healthy animals are put down. Their time is limited. Our objective: save them. To bring the idea of the animals having limited time left to life, 21 of Australia’s best photographers captured 63 limited edition portraits, which ran as Superlite posters in high traffic areas around Sydney. The public could view the entire exhibition online, bid for a print on Ebay, adopt the animal or donate to the SD&CH. All 63 posters were sold. All 63 animals were saved.

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