• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Spread the Tedx

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Ambient / 2012

In Latin America, TEDx talks are still far removed from ordinary people. If we wanted to spread these ideas, we needed a more personal approach to promote TEDx. So we called the city’s most remarkable speakers: taxi drivers. Fifty of them were invited to TEDx Buenos Aires, so that they could spread these outstanding ideas all over the city. The creation of this link between TEDx and passengers put them face-to-face with some of the most inspiring and fascinating ideas. We spread the TEDx.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again