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Talking Poster

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Digital / 2012

Reporters Without Borders created the first ‘talking’ posters. It showed a picture of Mahmoud Ahmadinejad, the president of Iran and a famous predator of press freedom, with a QR code in the bottom corner. By scanning this code and putting your iPhone on the mouth of the predator, you were directed to a movie, showing the lips of a journalist describing what’s really happening nowadays in Libya, Iran or Russia. It ends with the phrase: ‘Because there are mouths that will never speak the truth. Reporters Without Borders. For press freedom.’

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