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You've Got a Case

Award: Graphite Pencil

Graphite Pencil / Direct / Direct Response/Digital / 2012

AT&T wanted to help young people prove to their parents that they deserve a new 4G smartphone this holiday season. But kids aren’t always the best at winning arguments. Meet high-powered internet attorney Kent Wesley. Kent thinks you deserve an AT&T 4G smartphone, and he’s here to prove it with ‘You’ve Got a Case’. Using information from your Facebook profile and a panel of ‘experts’, Kent creates a personalised case video, twisting everything about you into a convincing argument for why you deserve a 4G smartphone from AT&T. If you’ve got Kent, you’ve got a case.

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