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Flip Your Profile

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Digital / 2012

Flip Video claimed the web’s hottest real estate by creating the world’s first Facebook profile video sharing platform. Flip Your Profile enables users to replace profile pictures with profile videos. The moving, breathing, sound-generating profile videos became powerful user-generated brand ads on Facebook. Users could share videos by recording directly via their computer’s web cam, or by uploading a file, or, best of all, by shooting and sharing directly from a Flip Video device. The idea was not just one of a kind, but also on brand.

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