For the opening of UNIQLO’s global flagship store, we sent a filmmaker to New York City in August, who started shooting footage of day-to-day life in the city. He filmed how the advertisement of UNIQLO gradually increased in NYC every day. He stayed for 90 days, filming more than 4,600 cuts, out of which close to 1,000 were uploaded to the website, which was updated daily. ‘NYC now’ was adopted as a phrase to represent UNIQLO’s spread all over the city through a variety of real-time information uploaded daily along a timeline on our website.
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