• Loading…

Connecting Lifelines

Award: Yellow Pencil

Yellow Pencil / Digital Design / Digital Design / 2012

11 March 2011. Eastern Japan is rocked by a massive earthquake and tsunami. Traffic in and out of the region grinds to a complete halt. Within 20 hours, Honda responded to the critical situation by providing road information data collected in real-time via Internavi installed on vehicles. This downloadable data that visualises functioning roads on maps spread dramatically. Also, a documentary installation was displayed showing the spread of road repairs using data and a laser projector at events. Internavi contributed to rebuilding efforts by literally showing the road to recovery.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again