• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / Digital Advertising / Art Direction for Digital Advertising / 2012

IKEA wanted to revitalise the long running claim for its bed offer: ‘Better Sleep for Everyone’. We asked six of Sweden’s most talented musicians to compose modern interpretations of classic lullabies. We turned the songs into six music videos each featuring an artist in a bed. We created a site to host the videos and released the songs on an album. With a cover that looked, surprisingly, a lot like a banner for IKEA. Of course, we could follow people as they logged into iTunes and bought our commercials.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again