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Touch the Rainbow

Award: Graphite Pencil

Graphite Pencil / Digital Advertising / Web Films / 2012

We invited people to see what happens when they touch the rainbow. To do that, we didn’t invent new touchscreen technology, or anything for that matter. We just asked people to touch their computer screens and watch as their finger played a starring role in five interactive online commercials. In the process we did manage to invent one thing: a completely new way to interact with an interactive medium.

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