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K-Swiss: Micro Tubes - MFCEO

Award: Yellow Pencil

Yellow Pencil / Digital Advertising / Web Films / 2012

In the 2010 campaign, K-Swiss signed controversial fictional ‘athlete’ Kenny Powers to an endorsement deal. In the 2011 campaign, Kenny took over K-Swiss as MFCEO (Mother F***ing Chief Executive Officer), reshaping the company in his image and enlisting the world’s baddest athletes to help him unsuck the sports world.

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