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OK Go - All Is Not Lost

Award: Graphite Pencil

Graphite Pencil / Digital Advertising / Campaign Sites / 2012

We developed a music video unlike any other: an immersive, interactive, multi-window rendering of OK Go’s ‘All Is Not Lost’, showcasing HTML5 and Google Chrome. A music video where you can enter a message and see it brought to life by dancers within the video. OK Go and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes, and eventually words. Different shots are rendered in different browser windows that move, resize and realign throughout the piece. Original message cards and videos are generated, which users can share with the world.

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