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Smarter Cities

Award: Wood Pencil

Wood Pencil / Digital Advertising / Integrated Digital Campaigns / 2012

For the first time in history, half the world lives in cities. So how do we keep traffic flowing? Protect citizens while protecting their privacy? The technology to solve these problems exists. But without public support, our governments can’t initiate these changes. Smarter City is an immersive, interactive experience designed to show how cities all over the world are using advanced technology to help address some of the biggest problems facing our planet. Here, visitors can watch IBM’s best documentaries, download reports, explore product demos, and share with colleagues.

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