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The Keyboard of Isolation

Award: Wood Pencil

Wood Pencil / Branding / Brand Experience & Environments / 2012

Family Care for Grassroots Community wanted to communicate its call for spending less time online and more time with family in a groundbreaking way. So we recorded real scenes in families that had poor relationships due to the overuse of computers. We then made more than 100 figurines crafted in the likeness of these family members, recreating the scenes of their computer addiction. We put these figurines in glass jars arranged in the form of a five-metre-long keyboard. Through the installation we communicated, ‘Less online time and more family time.’

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