We wanted to demonstrate the cleaning power of Ariel on a scale that nobody had seen before. So we created large outdoor installations, and gave people technology that allowed them to have fun with stains, but also experience the satisfaction of getting rid of them.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil.
If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.
Keep an eye on your inbox for full details on how to order your D&AD Pencil.