• Loading…

Beck's - Green Box Project

Award: Wood Pencil

Wood Pencil / Branding / Digital Brand Expression / 2012

A global cultural commissioning initiative that will support independent thinkers in creating 1,000 new works of art, fashion, design and music over the next three years. Breaking art out of the gallery and presenting a future perspective for outdoor advertising, each work was experienced via the Beck’s Key app, which was activated against physical green boxes located across the US, UK and Italy. In 2011, 30 artists were commissioned to create location-specific works, creating the world’s largest networked augmented reality gallery.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again