• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Beck's - Green Box Project

Award: Wood Pencil

Wood Pencil / Branding / Digital Brand Expression / 2012

A global cultural commissioning initiative that will support independent thinkers in creating 1,000 new works of art, fashion, design and music over the next three years. Breaking art out of the gallery and presenting a future perspective for outdoor advertising, each work was experienced via the Beck’s Key app, which was activated against physical green boxes located across the US, UK and Italy. In 2011, 30 artists were commissioned to create location-specific works, creating the world’s largest networked augmented reality gallery.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again