• Loading…

Levi’s Visual Identity System

Award: Wood Pencil

Wood Pencil / Branding / Branding Schemes/Large Business / 2012

The Levi's brand recently moved to a centralised global business model. With that came the need to create a clear and concise visual identity that celebrates Levi’s heritage while positioning the brand for the future. We defined the brand architecture and then evolved all of the trademarks and icons that we felt would best communicate the brand story, including the Levi's iconic ‘two horse’ symbol, leather patch and house mark. The project culminated in a full visual identity system and guideline that was used to brief the global marketing team and regional stakeholders.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again