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Heaven and Hell

Award: Yellow Pencil

Yellow Pencil / Art Direction / Art Direction for Press Advertising / 2012

The task was to produce print ads and outdoor communication for the Samsonite Cosmolite suitcase. The selling point is its ultra-durability. The creative idea is a vivid contrast between how ‘heavenly’ it is in first class for the passenger but ‘hellish’ down below where the suitcase is being handled. And yet the suitcase emerges sparkling after the torture.

  • Heaven and Hell

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