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Caran D'Ache Crayons

Award: Wood Pencil

Wood Pencil / Art Direction / Art Direction for Poster Advertising / 2012

Let it out – Caran d'Ache is Switzerland's oldest and largest manufacturer of wooden crayons. The brand is known to every child in the country, as well as their parents and grandparents. The crayons campaign shown here is a reminder to them all of what they love or used to love about Caran d'Ache: the sheer joy of creation, which anyone, no matter how advanced their skills, can relate to.

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