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Santa Brand Book Christmas Card

Award: Wood Pencil

Wood Pencil / Writing for Design / Writing for Design / 2011

There are brands. There are super-brands. And then there’s this brand. You can imagine how smug we were when Santa Claus Global Enterprises invited us to hew from our raw imagination its brand guidelines. Frankly, we wept. We hope that when you read it, you weep too.

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