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Award: Graphite Pencil

Graphite Pencil / Writing for Advertising / Writing for Press & Poster Advertising / 2011

Brands have been asking consumers to make their TV ads for some time. But are these ads any good? Doritos challenged us to run a campaign that would ensure a great commercial at the end of the process. To generate a higher standard of entries for our branded TV show, called ‘Doritos King of Ads’, we developed provocative press executions that begged aspiring creatives to outdo the handful of hacks who often win such competitions.

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