Art Out
Award: Yellow Pencil
Yellow Pencil / Typography / Typefaces / 2011
Our task was to create the graphics for a foundation sponsoring the arts. The foundation is geared mainly towards patrons, collectors and gallery owners, but also towards artists. As an important part of the identity, we presented this typeface with a classic but contemporary appearance. This allowed us to communicate with a traditional audience without discouraging the younger or more experimental. This design takes its proportions from the Didone font. To present the typeface, we created a type specimen that includes the details of its design.
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