Chopsticks Posters
Award: Wood Pencil
Wood Pencil / Typography / Typography for Press & Poster Advertising / 2011
Greenpeace wanted to create awareness about the destruction of forests and encourage people to stop using disposable chopsticks. Posters were created and placed in busy urban areas, around and inside restaurants. Poster headlines were made from used (and sanitised) chopsticks. Copy drove people to the campaign website where they could make a pledge not to use disposable chopsticks.
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